Marketing Management/Public Health Resume
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Resume:
MARIE LEGRAND
Cell:
MARKETING & BUSINESS DEVELOPMENT LEADERSHIP
-Senior-level experience in management and new business development, business to business sales, including full P&L responsibility for program implementation, budgeting, sales forecasting, team management, and operations.
-Highly skilled in strategic planning, project management, and market/competitive analysis.
-Proven ability to easily adapt to organizational changes and build high-performing teams through training, mentoring, and accountability.
-Track record of identifying growth gateways, penetrating markets, and creating and executing successful business strategies resulting in corporate growth and multi-million dollar bottom-line results.
-Demonstrated talent for facilitating change and garnering consensus among staff at all levels, as well as aligning and achieving organizational objectives through opportunity identification, open communication and high ethical & professional standards.
-Well-developed presentation, negotiation, creative direction, business process analysis, corporate finance and relationship building skills.
-Proficient in MAC, MS Office, MS Vista, Adobe Reader ., Photo Editor, Outlook, Prolog ., Minitab Macros, PCS, CMS, APA, Blackboard, AutoCAD, / software, SPSS/PASW software, Business Plan Pro .. French and Creole.
-Biostatistic, Grant Writing, Contract Proposal, Fundraising, Program Planning & Evaluation.
PROFESSIONAL EXPERIENCE
YERMARK, Glenwood, IL – Present
Marketing Consultant/ Event Marketing
Responsible for the development of market strategies and product evaluations as well as analyzed existing market conditions and trends to generate potential sales. Designed and distribute event invitations and promotional flyers. Research and implement solutions to achieve marketing objectives.
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Executed email marketing and search marketing to target customer base.
Responsible for analyzing the competition while identifying opportunities for the development of existing customers.
Identify areas of opportunity and devise various strategies to turnaround operations.
Managed analytical and marketing initiatives in relation to existing customers.
HARRAH’S ENTERTAINMENT, Joliet, IL –
Senior Marketing Executive
In charge of developing and implementing player retention strategies and database segmentation to drive gaming operation revenues and create a total entertainment experience for Harrah’s + player clientele. Directed all market research, financial forecasting, and player satisfaction audit and survey initiatives. Oversaw various projects needing approval as well as a $ million budget.
-Exceeded goal by % by implementing player-focused marketing strategies.
-Maintained a high customer loyalty rate with % of all new client business generated from referrals.
-Worked cross-functionally with credit, finance and customer service departments to develop targeted programs based on target market demographics.
-Leveraged market research and forecasting to create and institute a successful direct response program incorporating all media, including personal phone calls offering incentives which facilitated in decreasing clientele churn.
-Partnered with organizations and celebrities, such as NASCAR, MLB, NFL, Jackie Collins, and Alicia Keys, to offer exclusive benefit rewards to VIP clients.
WAL-MART STORES, INC., Bloomingdale, IL –
Manager
Led all aspects of district retail operations, including hiring and training, strategic planning, budgeting, sales forecasting, vendor relations, customer service, and goal attainment, for this -store territory with $. billion in annual district sales. Managed a team of manager-level direct reports and up to indirect reports.
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-Increased monthly revenues by $. million through focused emphasis on customer satisfaction and successfully determining yield, pricing, and market mix.
-Reduced shrinkage district-wide by % through training and improved employee relations.
-Elevated product awareness, market share, and corporate profitability by developing and implementing targeted strategies based on each store’s specific demographic.
-Leveraged market analysis and business expertise to identify and capitalize on growth opportunities.
-Hired, trained and mentored a high-performing team, consistently meeting goals and objectives.
-Effectively liaised with stores, corporate, and vendors to resolve issues, communicate goals, and align strategic objectives.
LIFETIME FITNESS, Burr Ridge, IL –
Manager, Sales & Marketing
Directed all sales and marketing initiatives including strategic planning, forecasting, and market research, as well as member acquisition, retention, and satisfaction for this facility generating approximately $ million in annual revenue. Led a -member team.
-Consistently led team to exceed individual and corporate revenue goals.
-Generated more than $, in BB sales in -month period while increasing customer loyalty.
-Served as strategic leader in driving % y/y annual revenue growth.
-Developed and executed marketing plan to include direct mail and targeted individual and BB collaterals based on demographic research.
-Partnered cross-functionally with advertising department to create and implement advertising and promotional activities.
-Drove member retention through team training and emphasizing member service and satisfaction.
ADDITIONAL EXPERIENCE
JACOBS ENGINEERING, Chicago, IL –
Project Assistant Manager
Worked with operations and marketing on high school improvement projects. Managed project scoping, QA planning, cost estimating, resource planning, budgeting, and milestone attainment.
Master’s of Public Health, Management & Policy, Expecting /
Loma Linda University, Loma Linda, CA
Bachelor’s of Business Administration, Business Management,
Robert Morris University, Chicago, IL
AFFILIATION
Golden Key International Honour Society
Board of Director, Badger Relief
Mentor/Tutor/Volunteer, Marillac House, Chicago, IL, July – Febuary
